About

Product Manager (Maternity Cover)

Defined 6-month product roadmap for e-commerce sites, delivered CRO program achieving 5% conversion uplift, and led white label consolidation project resulting in 20% revenue increase. Managing product backlog, conducting user research, and collaborating across departments including CRM, PPC, and Finance teams.

UX/UI Developer

Built React-based design system and component library in Storybook, championed WCAG accessibility compliance, and delivered digital rebrand in two weeks. Redesigned unified design systems for multiple brands and partnered with developers to implement user-friendly Sanity CMS.

UX/UI Designer

Created wireframes, prototypes and user flows incorporating user personas and journey mapping. Designed page section library for Jones Bootmaker site enabling faster content creation, and designed and executed A/B and multivariate tests for CRO initiatives.

UX Designer

Managed brand identity through full rebrand of websites and materials, designed UX/UI for payment portal relaunch achieving 19% bounce rate reduction and 22% faster conversion. Oversaw design of 12 internal tools and organized "Shaping the Future of Collections" industry event.

BA in Graphic Art & Design

Explored UX/UI design, photography, videography, and graphic design. Developed skills in creative process, research methodology, giving and receiving feedback, defending design decisions with evidence, and rapid iteration techniques.