Travel App Design
A personalized travel companion app that helps users discover, plan, and book unique travel experiences.
Role
Lead UX/UI Designer responsible for the app's visual design, interaction design, and prototyping.
Categories
UX/UI Design, Mobile App
Business
Travel Tech Startup
Timeline
5 months
The Problem
Travelers were overwhelmed by the fragmented process of researching, planning, and booking their trips across multiple platforms.
Research & Discovery
Research Methods
User Surveys, Competitor Analysis, User Journey Mapping
Key Findings
Users spent an average of 10 hours planning a trip across multiple websites and apps, leading to decision fatigue.
Key Insights
- Users wanted personalized recommendations
- Trip planning took multiple sessions
- Integration with existing travel tools was important
Process
Research
Analyzed user behavior and pain points in travel planning.
Design System
Created a comprehensive design system for consistent user experience.
Prototyping
Developed interactive prototypes for user testing and validation.
Launch
Coordinated with development team for successful app launch.
Project Gallery
Impact & Results
Before
- planning Time
- 10 hours
- user Satisfaction
- N/A
- retention
- N/A
After
- planning Time
- 2 hours
- user Satisfaction
- 4.7/5
- retention
- 65%